Auto & Transportation

Consider the car and how your body works within it. The automobile, oddly, can be operated with a significant amount of physical detachment. But at the level of emotion, driver and automobile become one. You can ditch four of your five senses — smell, hearing, taste, touch — and still safely drive a car. Lose your sense of sight, however, and touring roads are suddenly are out of the question. The eyes are the window to the soul. Driving is where human and machine become one, creating an undeniable experience.

In a car you’re enjoying the ride, concerned about safety, and always going somewhere. Since we’re so used to it we don’t realize that through that car window lies the heart of the driving experience. A true driver is always active, not a passive observer watching the world move lazily by as if in a frame.

Driving actively, and the frame is gone. We’re completely in contact with it all. We’re in the scene, not just watching it anymore, and the sense of presence and exhilaration is overwhelming. Upgrade your ride to make your driving a completely present experience.

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