So we’ve been a little obsessed with Korean beauty and skincare products lately because:

1. They are less harsh in terms of scent, ingredients etc
2. The colours (makeup) are more suitable for Asian skin
3. Most of them are relatively more affordable than Western brands
4. They usually come in adorable packaging
5. They’re also more easily accessible in many places in the world

And after reading horrifying articles such as this, this and this, we thought we’d share with you where to shop for genuine Korean beauty products online (based on personal experience) as we’ve also noticed plenty of counterfeit products being sold on some “well-known” online sites

Here are the sites that we frequently shop from and can verify for their authenticity:

1. Ooh & Aah

Catering exclusively for Korean beauty and Korean fashion, this is one place for you to shop online for your favourite Korean brands. Ooh & Aah organizes pre-order sessions almost every month for the latest and most popular brands in Korea to keep you updated with the trends

2. Cosmetic Love

Shop samples before you purchase actual sized products, get discounts when you purchase in bulk and more when you shop with Cosmetic Love. Cosmetic Love also offers free shipping worldwide (albeit a 10 – 25 days wait) but it’s worth the wait at the prices they offer

3. Yes Style

Shop directly from Korea with YESSTYLE and enjoy an amazing variety of Korean brands that you can’t find elsewhere such as The History of Whoo, Missha, My Beauty Diary, Canmake and more

4. Sasa

Best Beauty & Health Care Products. Sasa sells over 600 brands, covering over 17,000 skincare, fragrance, make-up and hair care, body care products, health and beauty supplements under international brands including own-brands and exclusive products.